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Thursday, March 24, 2016

Florence, CO: Florence Brewing Company

It was nice to see the Colorado Springs Independent do a story about one of their neighbors to the south this week when they highlighted the Florence Brewing Company in Side Dish by Matthew Schniper. Did I ever have any association with the Independent? I'll never tell--but hats off to the weekly newspaper in Colorado Springs for covering a great slice of Florence industry and creativity.

You can read the story at: http://www.csindy.com/coloradosprings/florence-brewing-company-opening-soon-howard-to-gogc/Content?oid=3688917.

Regular readers of this blog know that I extol all things southern Colorado--and especially Florence, so I am constantly keeping tabs on what is going on in Florence--and what coverage this fair burg receives.

I'm seeing a theme here. Even the Independent story captures it. The owner of Florence Brewing Company, Hans Prahl, according to the story was, "attracted to the tiny town of around 4,000..."

Yes, once you've been to Florence, it's hard not to be attracted. Is it the historical buildings? Perhaps. Is it the fact that we are in the 'banana belt' of Colorado and when it's snowing like a son of gun 30 miles away and we are sunny and mild with a few lackadaisical flakes? Perhaps. Is it our ridiculously low (compared to major metropolitan areas) real estate prices and property taxes? Perhaps.

But it's something more. Just the other day I was at an appointment with a professional who has a business in Florence, and he and his assistant told me in casual conversation that they have heard several Canon City(where they both live) business owners and  officials say, "We should do things like Florence."

There's just an atmosphere here. I can't totally explain it in words. But it's evident in all the little blog posts I do about local people and businesses. It's just the way Florence does things. And even though I've never met, Hans Prahl of the Florence Brewing Company--I understand why he was "attracted to the tiny town of around 4,000..."



But as in every "true story," the story is best told by the person living it. You can read more about Florence and the Florence Brewing Company at: http://www.florencebrewing.com/story

All I can say, is there will be a lot of happy people on May 14 (targeted date for the brewery's opening) in Florence when all of us will be able to sample this top-drawer craft beer.



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