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Showing posts with label cafes. Show all posts
Showing posts with label cafes. Show all posts

Monday, August 15, 2016

Florence Colorado: Start Spreading The News

Let's face reality. Most small towns in Colorado (or anywhere for that matter) don't have big advertising budgets.

Florence is the official antiques capital of Colorado. True. But how many people really know that?

What I do know is that visitors to Florence are often the ones who attempt to spread the news far and wide about what exactly is in Florence.

Today a regular visitor to Florence stopped by ye olde antiques shop and told me she took a nice pile of brochures to her hometown of Colorado Springs. Now I won't mention if she took it to the Chamber of Commerce or the Visitor's Bureau or a similar organization. I know. But around here we don't kiss and tell. We just kiss.

All this lady hoped to do was spread the word about Florence. She has no connections to Florence other than she loves to visit regularly from her home in the Springs, about half an hour's drive away.

She was told that unless she was a member of the organization, she would be unable to leave any brochures.

This enthusiastic Florence booster was undeterred and told two volunteers at unnamed organization that she'd leave them some brochures for their own use. She then asked them if they knew what was in Florence. No, neither of them knew.

Of course, my jaw dropped. I lived in the Springs for over 20 years and knew about Florence many moons ago by virtue of hopping in my car and exploring--without reading an ad or brochure or word of mouth.

                        DON'T TELL ME YOU HAVEN'T HEARD OF FLORENCE, COLORADO!

So, thanks to the customer today, who told me her story about spreading the news of Florence, Colorado.

And don't you dare tell me you haven't heard of Florence, Colorado. Either read the rest of the blog for just a glimpse into the town. Or go to the Florence Chamber of Commerce page. Or Google Florence. You'll be surprised that a town of under 4,000 has so much going on.